Mohammed Abdullah

KSA Returnee I RETAIL AREA MANAGER | REGIONAL OPERATIONS| P&L | LFS MULTI-STORE GROWTH LEADER I Arabic Speaker

Profile summary

Career highlights

Key skills

Professional experience

Directs the turnaround strategy for North India operations following international tenure, taking full P&L accountability, sales planning oversight, and operational command across 30 exclusive brand outlets within the Reliance Smart Bazaar shop-in-shop network.

• •Delivers 18% month-over-month sales growth and improves conversion from 22% to 32% through staff coaching and local activations.
• •Increases average transaction value from 1850 to 2500 and units per transaction from 3.5 to 4.5.
• •Expands gross margin by 2.5% while reducing inventory shrinkage from 1.8% to 0.9%.
• •Raises Net Promoter Score from 62 to 90 and lowers frontline staff attrition from 32% to 18%.
• •Launches 2 new stores, achieving 105% of the first quarter performance target.

Directed large-format retail operations across fashion and non-fashion categories, overseeing financial planning, inventory control, and workforce performance while engaging with regional managers, brand heads, finance, audit, and inventory teams.

• •Delivered 21% YoY sales growth, generating SAR 4M additional annual revenue and achieving 12% like-for-like sales growth.
• •Raised conversion from 22% to 29%, ATV from SAR 550 to 671, and UPT from 3.5 to 4.48 through up-selling and cross-selling initiatives.
• •Reduced shrinkage from 1.8% to 0.9%, saving SAR 0.5M annually while lowering markdown losses by 18% and improving gross margin by 2.5pp.

Reported to the Head of Marketing, managing a category worth INR 360Cr spanning national and international markets across Home UPS, Commercial Series, and Power Doc product lines.

• •Owned product and category strategy across positioning, pricing, promotion, packaging, portfolio, P&L, AOP, and 1-year operating or 3 to 5-year strategic planning.
• •Led new product development from ideation, market estimation, and test marketing through commercialization, addressing product gaps and brand extensions alongside R&D, Sales, and Packaging departments.
• •Delivered 45% brand growth and launched BRAINY from ideation to commercial phase, while the Home UPS category registered 53% growth in Q1 after strategic planning and execution.

Reported to the SVP of Marketing, managing a portfolio turnover of INR 570 Cr and a marketing budget of INR 40 Cr. Defined brand strategy, STP, pricing, product mix, brand health, consumer behaviour, media strategy, sales forecasting, and market share analysis.

• •Delivered 10.10% brand growth against a 9.10% target while contributing to national ATL, BTL, TVC campaigns, rural marketing, and 360-degree brand initiatives.
• •Led market estimation, test marketing, NPD, vendor and agency coordination, and international exhibition projects across the UK, Germany, Turkey, China, and Italy.

• •Reconciled financial documents and payroll checks.
• •Managed turnaround time requirements for United States check operations.

• •Managed channel partner relationships to expand regional distribution coverage for The Telegraph newspaper.
• •Handled key accounts directly to drive sales performance across publication categories.

Project Title: Dealership development and brand promotion of Philips Electronic India Limited.

• •Industrial Inter-Ship: Philips Electronic India Limited, New Delhi, May, 2005 July 2005) as Industrial Trainee (On site Project).

Education

Marketing & Finance | 70.02%

Advanced Accounting, Economics, Statistic Hons. | 50.05%

60%/72.01%

Languages